Monthly finance membership · Home services · $2M–$10M

Your books are clean.
So why don't you know if you can afford another truck?

You've got a bookkeeper and a CPA. What you're missing is someone who turns those numbers into decisions — every single month. That's the membership. No drawn-out contracts. No $300k hire. Just a finance pro on retainer for your shop.

2 of 12 client spots open this month · then it's the waitlist
March Scoreboard
Summit Heating & Air
Gross margin 0% ▲ vs 44% tgt
Labor efficiency 0% ▼ over 30% tgt
Revenue / tech $0 ▲ +6.2%
Membership base 0 ▲ +18
AR over 60 days $0 ▼ needs action
13-wk cash position $0
Delivered the 5th of every month Live Zoom review
The gap nobody names

There are three seats in your finance department. You've filled two.

Seat 01 · Filled

Your bookkeeper

Records what happened. Categorizes transactions, reconciles the bank, keeps the books tidy.

Seat 02 · Filled

Your CPA

Files what happened. Handles taxes and compliance, keeps the IRS happy once a year.

Seat 03 · Empty

Francis

Runs what's next. Margins, cash, pricing, hiring, and what the business is worth. The seat most $2–10M shops never fill.

How it works

Up and running in a week. No sales dance.

01

Pick a plan, start today

Choose your membership and check out online. No proposals, no quotes, no contract to sign.

02

Connect your numbers

Hook up QuickBooks and ServiceTitan — or whatever you run. I build your scoreboard in week one.

03

Run the business

Every month: your scoreboard, your cash forecast, and answers to your money questions. Drop in one decision at a time.

What lands in your inbox

A finance team's output — without the finance team.

01

A monthly KPI scoreboard

The numbers that actually run a trades shop — with the benchmark sitting right next to each one. Green when you're winning, red when you're not.

02

A rolling 13-week cash forecast

Know what's in the bank 90 days out. No more guessing whether payroll and that equipment payment both clear.

03

Job & department margin analysis

See which work actually makes money — install vs. service vs. maintenance — instead of averaging it all into a blur.

04

A decision queue

"Should I hire? Buy the truck? Raise prices? Take the loan?" Drop one in. I model it and give you the answer.

05

A live monthly Zoom review

We get on a call and walk your numbers together — what they mean, what to do next, and every question answered in plain English. Recorded, so you can share it with your team.

06

Benchmarks from shops your size

I only work with home services. Your numbers get compared to real $2–10M operators — not generic "small business" averages.

Membership pricing

One flat price a month. Pause or cancel anytime.

No contracts, ever. No hourly meter. You always know exactly what you pay and exactly what you get.

Scoreboard
Know your numbers.
$2,000 /mo
  • Monthly KPI scoreboard + benchmarks
  • P&L and cash review
  • Monthly scoreboard review (live Zoom)
  • Email support between reports
Start today
MOST SHOPS START HERE
Game Plan
Grow on purpose.
$4,500 /mo
  • Everything in Scoreboard
  • Rolling 13-week cash forecast
  • Job & department margin analysis
  • One decision request at a time
  • Extended monthly strategy session
Start today
War Room
Scale, buy, or sell.
$8,500 /mo
  • Everything in Game Plan
  • Scenario & acquisition modeling
  • EBITDA normalization + sell-side readiness
  • Quarterly deep-dive session
  • Priority turnaround
Apply now

Spots are capped to protect turnaround times. When they're full, you join the waitlist.

Why a membership

Not a "fractional" anything. A membership.

Same reason you'd rather know your monthly software bill than get surprised by an hourly invoice.

Fixed price, on your terms

You know the number before you start. No hourly clock, no scope arguments, no "that'll be extra" at the end of the month.

Pause when it's slow

Seasonal business? Pause your membership in the off months and pick right back up. Nothing to renegotiate.

One thing at a time

You queue requests; I work them in order. That's the discipline that keeps the turnaround genuinely fast.

Built for your trade only

I don't do dentists or law firms or SaaS. Just home services. The benchmarks and the playbook are already dialed in.

Straight answers

Questions you're probably asking.

I already have a CPA and a bookkeeper. Isn't this overlap?+

No — it's the missing third piece. They keep the books and file your taxes, looking backward. I work on top of them, looking forward: margins, cash, pricing, hiring, and value. All three of us make each other better, and I'll happily coordinate with both.

Do you do my bookkeeping or my taxes?+

No, and that's on purpose. I'm not a bookkeeper or a tax preparer. I turn the numbers your bookkeeper produces into decisions. If your books need cleanup before I can build a clean scoreboard, I'll tell you up front and point you to someone good.

Do I have to switch software?+

No. I work with what you already run — QuickBooks, ServiceTitan, Jobber, Housecall Pro, Xero. You connect it once during onboarding and you're set.

What if I need to pause?+

Pause anytime from your account. Your scoreboard and full history stay exactly where they are, ready for when you come back. No penalty, no re-onboarding.

Is there a contract or a minimum?+

None. It's month-to-month. Cancel whenever it stops being worth it — though most owners find the first cash forecast pays for the year.

How fast do I get my first scoreboard?+

Usually within your first week, once your books are connected. From there it lands on the same date every month like clockwork.

Last thing

Stop flying blind on your own numbers.

Two seats in your finance department are filled. Let's fill the third — and finally make your numbers tell you what to do.

2 of 12 client spots open this month